TrinityP3 logo

Tag Archives: efficiency

New Zealand represents excellent value for Australian TV commercial production

Share Tweet +1 ShareAt the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , , , , , , | Comments Off on New Zealand represents excellent value for Australian TV commercial production

How can the relationship between procurement, marketing and agencies be improved?

Share Tweet +1 ShareAt the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs … Continue reading

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged , , , , , , , , | Comments Off on How can the relationship between procurement, marketing and agencies be improved?

Consolidating Marketing Services To One Supplier – Case study

Share Tweet +1 ShareCompany Category: Financial Services Challenging Problem: A regional insurance company with operations in multiple countries had various “best-of-breed” service providers in each market in the areas of digital, CRM, direct marketing and database marketing, but one global … Continue reading

Posted in case studies | Tagged , , , , , , , , | Comments Off on Consolidating Marketing Services To One Supplier – Case study

Beware of the “hit-and-run” procurement professional

Share Tweet +1 ShareThere is a type of procurement professional I meet that can best be described as ‘hit and run’. They target marketing, aim for the ‘low hanging fruit’ or the ‘quick wins’ then hit the agency remuneration making … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , | Comments Off on Beware of the “hit-and-run” procurement professional

What is your agency retainer really paying for?

Share Tweet +1 ShareRetainers have become the most popular type of remuneration model for all types of advertising agencies including media, creative and increasingly digital and other marketing services. These retainers are based on resources being supplied by the agency … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , | Comments Off on What is your agency retainer really paying for?