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Tag Archives: emissions

Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Share Tweet +1 ShareShares 0According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, … Continue reading

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Big Brother’s shrinking carbon footprint from it’s rating demise.

Share Tweet +1 ShareShares 0As the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing … Continue reading

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IT industry’s carbon footprint equal to aviation’s

Share Tweet +1 ShareShares 0The lack of comment from the IT industry on the new Carbon Age has been suspicious in it’s absence. And for good reason. Those good people at Carbon Trust in the UK have just announced a … Continue reading

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Carbon emission reduction NOT Carbon neutral

Share Tweet +1 ShareShares 0Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions. In the UK they have had a government who recognized the issue of climate change earlier … Continue reading

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The Hidden Carbon Culprit

Share Tweet +1 ShareShares 0The paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office. … Continue reading

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The perils of claiming the Green high ground

Share Tweet +1 ShareShares 0Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet, the eco-friendly Hybrid Lexus, … Continue reading

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Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet +1 ShareShares 0I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the … Continue reading

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Green-washing on the internet

Share Tweet +1 ShareShares 0Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! … Continue reading

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Warming the planet while saving the whale

Share Tweet +1 ShareShares 0While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood … Continue reading

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Carbon emissions. Who is The Biggest Loser?

Share Tweet +1 ShareShares 0Just for one moment let’s assume that a 30 second TV spot that is purchased becomes the advertisers responsibility. Just because the television is on anyway should not mean that it’s only the station network and … Continue reading

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To DVD or not to DVD? Comparing carbon emissions

Share Tweet +1 ShareShares 0When looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a FSC … Continue reading

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Comparing carbon emissions

Share Tweet +1 ShareShares 0With all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are … Continue reading

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