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Tag Archives: emissions
Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!
Share Tweet +1 ShareShares 0According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, … Continue reading
Posted in green marketing & sustainability
Tagged advertisers, carbon, CO2-e, commercial print, direct marketing, emissions, footprint, Marketing, media
Comments Off on Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!
Big Brother’s shrinking carbon footprint from it’s rating demise.
Share Tweet +1 ShareShares 0As the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing … Continue reading
Posted in green marketing & sustainability
Tagged Big brother, Big brother's, carbon, emissions, footprint, TV
Comments Off on Big Brother’s shrinking carbon footprint from it’s rating demise.
IT industry’s carbon footprint equal to aviation’s
Share Tweet +1 ShareShares 0The lack of comment from the IT industry on the new Carbon Age has been suspicious in it’s absence. And for good reason. Those good people at Carbon Trust in the UK have just announced a … Continue reading
Posted in green marketing & sustainability
Tagged carbon age, carbon trust, emission, emissions, offsetting
Comments Off on IT industry’s carbon footprint equal to aviation’s
Carbon emission reduction NOT Carbon neutral
Share Tweet +1 ShareShares 0Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions. In the UK they have had a government who recognized the issue of climate change earlier … Continue reading
Posted in green marketing & sustainability
Tagged carbon emission, carbon neutral, emissions, product labeling, standards
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The Hidden Carbon Culprit
Share Tweet +1 ShareShares 0The paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office. … Continue reading
Posted in green marketing & sustainability
Tagged carbon, communications, emissions, power, printing
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The perils of claiming the Green high ground
Share Tweet +1 ShareShares 0Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet, the eco-friendly Hybrid Lexus, … Continue reading
Posted in green marketing & sustainability
Tagged carbon neutral, emissions, environmental, green, offset
Comments Off on The perils of claiming the Green high ground
Green-washers beware: Tesco show the the correct way to market their eco direction
Share Tweet +1 ShareShares 0I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, CO2, CO2-e, emission, emissions, environment, global warming, green, green-washing, greenwashers, greenwashing, marketing communications, measure, measuring, trading
Comments Off on Green-washers beware: Tesco show the the correct way to market their eco direction
Green-washing on the internet
Share Tweet +1 ShareShares 0Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, emission, emissions, environment, green, green-washing, greenwashing
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Warming the planet while saving the whale
Share Tweet +1 ShareShares 0While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood … Continue reading
Posted in green marketing & sustainability
Tagged carbon, CO2, CO2-e, emission, emissions, environment, green, trading
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Carbon emissions. Who is The Biggest Loser?
Share Tweet +1 ShareShares 0Just for one moment let’s assume that a 30 second TV spot that is purchased becomes the advertisers responsibility. Just because the television is on anyway should not mean that it’s only the station network and … Continue reading
To DVD or not to DVD? Comparing carbon emissions
Share Tweet +1 ShareShares 0When looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a FSC … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon offsets, CO2, emission, emissions, trading
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Comparing carbon emissions
Share Tweet +1 ShareShares 0With all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon offsets, CO2, CO2-e, emission, emissions, trading
Comments Off on Comparing carbon emissions
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