Tag Archives: emissions

Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Posted on August 25, 2008 by Chris Sewell

Share Tweet +1 ShareAccording to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, this … Continue reading →

Posted in green marketing & sustainability | Tagged advertisers, carbon, CO2-e, commercial print, direct marketing, emissions, footprint, Marketing, media | Comments Off

Big Brother’s shrinking carbon footprint from it’s rating demise.

Posted on July 19, 2008 by Chris Sewell

Share Tweet +1 ShareAs the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during … Continue reading →

Posted in green marketing & sustainability | Tagged Big brother, Big brother's, carbon, emissions, footprint, TV | Comments Off

IT industry’s carbon footprint equal to aviation’s

Posted on July 1, 2008 by Chris Sewell

Share Tweet +1 ShareThe lack of comment from the IT industry on the new Carbon Age has been suspicious in it’s absence. And for good reason. Those good people at Carbon Trust in the UK have just announced a new … Continue reading →

Posted in green marketing & sustainability | Tagged carbon age, carbon trust, emission, emissions, offsetting | Comments Off

Carbon emission reduction NOT Carbon neutral

Posted on June 12, 2008 by Chris Sewell

Share Tweet +1 ShareHaving just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions. In the UK they have had a government who recognized the issue of climate change earlier and … Continue reading →

Posted in green marketing & sustainability | Tagged carbon emission, carbon neutral, emissions, product labeling, standards | Comments Off

The Hidden Carbon Culprit

Posted on May 22, 2008 by Chris Sewell

Share Tweet +1 ShareThe paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the office. Marketers … Continue reading →

Posted in green marketing & sustainability | Tagged carbon, communications, emissions, power, printing | Comments Off

The perils of claiming the Green high ground

Posted on May 16, 2008 by Chris Sewell

Share Tweet +1 ShareSlowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet, the eco-friendly Hybrid Lexus, being … Continue reading →

Posted in green marketing & sustainability | Tagged carbon neutral, emissions, environmental, green, offset | Comments Off

Green-washers beware: Tesco show the the correct way to market their eco direction

Posted on May 1, 2008 by Chris Sewell

Share Tweet +1 ShareI have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the marketing … Continue reading →

Posted in green marketing & sustainability | Tagged carbon, carbon neutral, CO2, CO2-e, emission, emissions, environment, global warming, green, green-washing, greenwashers, greenwashing, marketing communications, measure, measuring, trading | Comments Off

Green-washing on the internet

Posted on April 18, 2008 by Chris Sewell

Share Tweet +1 ShareWell, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! and … Continue reading →

Posted in green marketing & sustainability | Tagged carbon, carbon neutral, emission, emissions, environment, green, green-washing, greenwashing | Comments Off

Warming the planet while saving the whale

Posted on April 10, 2008 by Chris Sewell

Share Tweet +1 ShareWhile the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood of … Continue reading →

Posted in green marketing & sustainability | Tagged carbon, CO2, CO2-e, emission, emissions, environment, green, trading | Comments Off

Carbon emissions. Who is The Biggest Loser?

Posted on April 1, 2008 by Chris Sewell

Share Tweet +1 ShareJust for one moment let’s assume that a 30 second TV spot that is purchased becomes the advertisers responsibility. Just because the television is on anyway should not mean that it’s only the station network and the … Continue reading →

Posted in green marketing & sustainability | Tagged carbon, emission, emissions, trading | 1 Comment

To DVD or not to DVD? Comparing carbon emissions

Posted on April 1, 2008 by Chris Sewell

Share Tweet +1 ShareWhen looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a FSC labeled … Continue reading →

Posted in green marketing & sustainability | Tagged carbon, carbon offsets, CO2, emission, emissions, trading | Comments Off

Comparing carbon emissions

Posted on March 13, 2008 by Chris Sewell

Share Tweet +1 ShareWith all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are being … Continue reading →