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Have marketers forgotten the Golden Rule for agency performance?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment | Tagged , , , , , , , | Comments Off on Have marketers forgotten the Golden Rule for agency performance?