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Tag Archives: engagement

Content, content, content: Australia’s first content marketing study revelations

Share Tweet +1 ShareThis post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital … Continue reading

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing | Tagged , , , , , , , , | 7 Comments

Why Digital Marketing should replace KPIs with EPIs

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define direction … Continue reading

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 3 Comments