Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here
Too many companies are waving their 'carbon neutral' accreditation flags out of their windows without telling us the contribution they are making to climate change.
Well, have you seen the new 'eco friendly' search engine launched this week from Yield Media? ecocho.com.au that claims to 'offsets carbon emissions with no cost to the user.
The whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can.
What effect is it going to have on the life-blood of the nation; advertising? Well advertising agency executives can all continue to sleep soundly on their futons.