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Tag Archives: environment
The dangers of being tainted by the ‘Carbon Neutral’ tag
Share Tweet +1 ShareEngaging a carbon auditor (definitely a species that is not on the endangered list) to take a look at your books and have a stroll around your company is a very fashionable exercise these days. The result … Continue reading
Posted in green marketing & sustainability
Tagged carbon neutral, CO2, environment, offset
Comments Off on The dangers of being tainted by the ‘Carbon Neutral’ tag
Green-washers beware: Tesco show the the correct way to market their eco direction
Share Tweet +1 ShareI have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the marketing … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, CO2, CO2-e, emission, emissions, environment, global warming, green, green-washing, greenwashers, greenwashing, marketing communications, measure, measuring, trading
Comments Off on Green-washers beware: Tesco show the the correct way to market their eco direction
Green-washing on the internet
Share Tweet +1 ShareWell, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! and … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, emission, emissions, environment, green, green-washing, greenwashing
Comments Off on Green-washing on the internet
Beware of the Carbon Neutral shingle hanging above the door
Share Tweet +1 ShareThe whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can. Then we all get a positive outcome. … Continue reading
Posted in green marketing & sustainability
Tagged carbon, carbon neutral, environment
Comments Off on Beware of the Carbon Neutral shingle hanging above the door
Warming the planet while saving the whale
Share Tweet +1 ShareWhile the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood of … Continue reading
Posted in green marketing & sustainability
Tagged carbon, CO2, CO2-e, emission, emissions, environment, green, trading
Comments Off on Warming the planet while saving the whale
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