The dangers of being tainted by the ‘Carbon Neutral’ tag
Engaging a carbon auditor to take a look at your books and have a stroll around your company is a very fashionable exercise these days.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
environment Tag
Green-washers beware: Tesco show the the correct way to market their eco direction
Too many companies are waving their 'carbon neutral' accreditation flags out of their windows without telling us the contribution they are making to climate change.
Green-washing on the internet
Well, have you seen the new 'eco friendly' search engine launched this week from Yield Media? ecocho.com.au that claims to 'offsets carbon emissions with no cost to the user.
Beware of the Carbon Neutral shingle hanging above the door
The whole point of offsetting or making yourself carbon neutral is that this is the last thing you do after you have measured and reduced as far as you can.
Warming the planet while saving the whale
What effect is it going to have on the life-blood of the nation; advertising? Well advertising agency executives can all continue to sleep soundly on their futons.