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Tag Archives: environmental

Greening the internet by the Americans?

Share Tweet +1 ShareWhat are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? We had arranged to see a number of companies … Continue reading

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Beware of the carbon neutral lure

Share Tweet +1 ShareIn Australia there has been a rapid growth of marketing services companies claiming ‘carbon neutrality’, and built-in offsets’. Also some of these suppliers are now indicating offsets as a loading (some TV production estimates are starting to … Continue reading

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The perils of claiming the Green high ground

Share Tweet +1 ShareSlowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet, the eco-friendly Hybrid Lexus, being … Continue reading

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