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Tag Archives: Evalu8ing

Why more clients use Evalu8ing to improve agency relationships

Share Tweet +1 ShareThis post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. As … Continue reading

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The importance of evaluating both agency quality and performance

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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3 reasons why Evalu8ing can benefit agencies as much as clients

Share Tweet +1 ShareThis post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. TrinityP3’s … Continue reading

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How agency relationship evaluations reflect your management style

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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The ABC of getting agencies to collaborate with lessons from Dr Suess

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on The ABC of getting agencies to collaborate with lessons from Dr Suess

Two different ways to assess and evaluate agency performance

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 4 Comments

How to take a true 360 degree view of all of your advertising agencies and suppliers

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | Comments Off on How to take a true 360 degree view of all of your advertising agencies and suppliers

Why people don’t use collaboration tools

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration project … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 7 Comments

Is Evalu8ing the right relationship measurement tool for me?

Share Tweet +1 ShareEvalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would you … Continue reading

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When should we collaborate?

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed to … Continue reading

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Delivering the benefits of greater collaboration and business strategy alignment

Share Tweet +1 ShareWith increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, promotions … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged , , , , , , , , , , | Comments Off on Delivering the benefits of greater collaboration and business strategy alignment

The power of aligning public relations and advertising in your marketing strategy

Share Tweet +1 ShareThese days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising in … Continue reading

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Top 10 tips for fostering collaborative agency solutions

Share Tweet +1 ShareWith many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good project … Continue reading

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Why global media pitches happen and how to win them.

Share Tweet +1 ShareMediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are the … Continue reading

Posted in agency search & selection, Evalu8ing - Relationship Performance Monitoring, media planning & buying | Tagged , , , , , , , , , , , | 3 Comments

What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Share Tweet +1 ShareEvalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What … Continue reading

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