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Tag Archives: Evalu8ing

Why more clients use Evalu8ing to improve agency relationships

Share34 Tweet5 +15 Share3Shares 47This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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The importance of evaluating both agency quality and performance

Share31 Tweet4 +12 ShareShares 37This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on The importance of evaluating both agency quality and performance

3 reasons why Evalu8ing can benefit agencies as much as clients

Share23 Tweet4 +12 ShareShares 29This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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How agency relationship evaluations reflect your management style

Share23 Tweet7 +13 ShareShares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The ABC of getting agencies to collaborate with lessons from Dr Suess

Share16 Tweet2 +11 ShareShares 19This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on The ABC of getting agencies to collaborate with lessons from Dr Suess

Two different ways to assess and evaluate agency performance

Share39 Tweet2 +15 Share5Shares 51This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 4 Comments

How to take a true 360 degree view of all of your advertising agencies and suppliers

Share80 Tweet4 +13 ShareShares 87This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | Comments Off on How to take a true 360 degree view of all of your advertising agencies and suppliers

Why people don’t use collaboration tools

Share53 Tweet +15 ShareShares 58This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 7 Comments

Is Evalu8ing the right relationship measurement tool for me?

Share22 Tweet4 +13 Share1Shares 30Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would … Continue reading

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When should we collaborate?

Share36 Tweet +12 ShareShares 38This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed … Continue reading

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Delivering the benefits of greater collaboration and business strategy alignment

Share11 Tweet +12 Share1Shares 14With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged , , , , , , , , , , | Comments Off on Delivering the benefits of greater collaboration and business strategy alignment

The power of aligning public relations and advertising in your marketing strategy

Share36 Tweet +12 Share3Shares 41These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising … Continue reading

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Top 10 tips for fostering collaborative agency solutions

Share11 Tweet +11 ShareShares 12With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good … Continue reading

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Why global media pitches happen and how to win them.

Share Tweet +1 ShareShares 0MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are … Continue reading

Posted in agency search & selection, Evalu8ing - Relationship Performance Monitoring, media planning & buying | Tagged , , , , , , , , , , , | 3 Comments

What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Share Tweet +1 ShareShares 0Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? … Continue reading

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