Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
This is a modern marketing fairytale that tells of the challenges marketers face in managing agency relationships in the increasingly complex world of marketing.
Just had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand.
Despite all efforts of the client, and the verbal support of the agency, had not been able to implement a truly effective regional approach to strategic and creative development.
In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers