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Tag Archives: fees
Marketers buy advertising agencies on value and not price
Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading
Posted in agency remuneration / compensation
Tagged Adnews, agency, Caxtons, CBA, CommBank, Commonwealth Bank, Compensation, discounting, fees, Jon Bradshaw, Lion Nathan, Mark Murray, Marketing, remuneration
Comments Off on Marketers buy advertising agencies on value and not price
Seriously workshopping the value of creativity in marketing
Share Tweet +1 ShareMuch is discussed about the importance of ‘creativity’ by both advertisers and their agencies. Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels. But with so much attention and focus … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, Compensation, creativity, Darren Woolley, fees, Marketing, remuneration, Spikes Asia 2010, TrinityP3, value, workshop
Comments Off on Seriously workshopping the value of creativity in marketing
Do you remunerate your ad agency or compensate them?
Share Tweet +1 ShareAt the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans’ were referring to Agency Compensation and not Agency Remuneration. I was sitting with Debbie Morrison from ISBA … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, ANA, Compensation, fees, ISBA, media, payment, remuneration, UK, USA
Comments Off on Do you remunerate your ad agency or compensate them?
Retainers: good to better, better to best
Share Tweet +1 ShareMany marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal or … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising agency, agency remuneration, best practice, fees, media agency, Retainers
Comments Off on Retainers: good to better, better to best
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