TrinityP3 logo

Tag Archives: fees

Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , , , , | Comments Off on Marketers buy advertising agencies on value and not price

Seriously workshopping the value of creativity in marketing

Share Tweet +1 ShareMuch is discussed about the importance of ‘creativity’ by both advertisers and their agencies. Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels. But with so much attention and focus … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , , | Comments Off on Seriously workshopping the value of creativity in marketing

Do you remunerate your ad agency or compensate them?

Share Tweet +1 ShareAt the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans’ were referring to Agency Compensation and not Agency Remuneration. I was sitting with Debbie Morrison from ISBA … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , | Comments Off on Do you remunerate your ad agency or compensate them?

Retainers: good to better, better to best

Share Tweet +1 ShareMany marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal or … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , | Comments Off on Retainers: good to better, better to best