Marketers buy advertising agencies on value and not price
I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
fees Tag
Seriously workshopping the value of creativity in marketing
Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels.
Do you remunerate your ad agency or compensate them?
At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans' were referring to Agency Compensation and not Agency Remuneration.
Retainers: good to better, better to best
If you are currently using a Retainer Based remuneration model then there is no reason not to have the best model in place.