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Tag Archives: fees

Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareShares 0At the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews … Continue reading

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Seriously workshopping the value of creativity in marketing

Share1 Tweet +1 ShareShares 1Much is discussed about the importance of ‘creativity’ by both advertisers and their agencies. Many creative awards focus on recognising and rewarding creativity in various categories, disciplines, media and channels. But with so much attention and … Continue reading

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Do you remunerate your ad agency or compensate them?

Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans’ were referring to Agency Compensation and not Agency Remuneration. I was sitting with Debbie Morrison from … Continue reading

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Retainers: good to better, better to best

Share Tweet +1 ShareShares 0Many marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal … Continue reading

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