While production costs are competitive within Australia, they are increasingly failing to compete with overseas costs, especially when compared to our nearest neighbour in New Zealand.
Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money.
While the film industry continues to embace digital video for feature film production due to a whole range of benefits.
Advertising is not the only area of commerce where creativity is remunerated. Perhaps if we look at the other creative commercial categories, there will be lessons and insights into a new and better way forward.
So why do so many commercial film directors still insist on shooting on expensive and outdated film?