Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Interesting findings in the new ANA Agency Compensation Survey especially in regards to the development of incentive models and performance-based bonuses.
The Media Audit Council present the results of their survey of marketers, media and procurement in relation to their current media buying audit processes.
The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO managing global marketing and the challenges of agency remuneration.
Day 3 - A view of the industry from Wall Street by Brian Wieser, Pivotal Research and a panel discussion on Media Trading Desks and a discussion on Media Audits.
Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives:
Darren Woolley MD of TrinityP3 reports from Day 1 of the ANA Marketing Financial Management Conference in Boca Raton, Florida - The Maturation of Marketing Procurement.
In this video from the ANA Marketing Financial Management Conference in Boca Raton, Florida held in April this year, John Molenari, Director, Worldwide Procurement, Pfizer Inc, talks about the positive effect procurement has had on marketing within the organisation.