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Tag Archives: Financial Management
Agency compensation is now more about performance than cost
Share39 Tweet +11 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency compensation, agency performance, ANA, Financial Management, incentive models, performance based bonuses, performance incentives, risk reward model
Comments Off on Agency compensation is now more about performance than cost
ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day
Share10 Tweet +12 ShareShares 12The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO, courtesy of IBM, the challenges of managing global marketing services and the on-going challenges of agency … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends
Tagged agency compensation, agency remuneration, agency solutions, ana marketing, Darren Woolley, david beals, Financial Management, ibm, ron kline, TrinityP3, value based compensation
Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day
ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2
Share11 Tweet +12 ShareShares 13Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation
Tagged agency consolidation, ana marketing, Darren Woolley, Financial Management, hans melotte, john swadener, larry cristini, managing multiple agencies, marketing procurement, Marketing strategy, martin sorrell, paul matsen, strategic alignment, TrinityP3
Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2
ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1
Share18 Tweet +12 ShareShares 20The pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE Worldwide. Through research and case studies … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation
Tagged agency remuneration, agency solutions, ana marketing, Darren Woolley, direct procurement, Financial Management, marketing procurement, spire worldwide, strategic management, TrinityP3, wfa
Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1
The most effective role for procurement in marketing?
Share Tweet +1 ShareShares 0There has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and … Continue reading
Posted in marketing process optimisation
Tagged budget, Cost efficiency, Financial Management, marketing ANA, Marketing effectiveness, Procurement, ROI
Comments Off on The most effective role for procurement in marketing?
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