Tag Archives: Green Marketing

Get more than just environmental lip service from tender responses

Posted on March 27, 2013 by Chris Sewell

Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. … Continue reading →

Posted in agency solutions, green marketing & sustainability, industry news & trends, marketing process optimisation, strategic management | Tagged carbon footprint, chris sewell, environmental impact, environmental strategy, Green Marketing, marketing output, sustainability, sustainable practices, tender responses | 4 Comments

Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”

Posted on May 25, 2012 by Darren Woolley

Share Tweet +1 ShareOn May 10 in New York, I attended The Internationalist 100 to celebrate the announcement of the annual list of 100 Marketing Leaders. The event, “Brand Growth in a Socially Transparent World,” had some excellent speakers including: … Continue reading →

Posted in green marketing & sustainability, industry news & trends, interesting observations, strategic management | Tagged Darren Woolley, global marketing, Green Marketing, internationalist 100, morten albaek, strategic management, sustainability, thought leadership, transparency pledge, TrinityP3 | Comments Off

Can Cloud Computing reduce carbon pollution?

Posted on September 21, 2011 by Darren Woolley

Share Tweet +1 ShareTrinityP3’s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”

Posted in green marketing & sustainability | Tagged carbon emissions, christopher sewell, cloud computing, Darren Woolley, Green Marketing, sustainability, sustainable marketing, TrinityP3 | Comments Off

How Green is Aussie Media?

Posted on November 7, 2009 by Chris Sewell

Share Tweet +1 ShareThe environmental footprints of media companies have left deep indents on green audits carried out globally. Australia’s media claims to be doing the right thing, but are they? Sophia Russell from B&T checks out the landscape. Transcript … Continue reading →