TrinityP3 logo

Tag Archives: Green Marketing

Get more than just environmental lip service from tender responses

Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. … Continue reading

Posted in agency solutions, green marketing & sustainability, industry news & trends, marketing process optimisation, strategic management | Tagged , , , , , , , , | 4 Comments

Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”

Share Tweet +1 ShareOn May 10 in New York, I attended The Internationalist 100 to celebrate the announcement of the annual list of 100 Marketing Leaders. The event, “Brand Growth in a Socially Transparent World,” had some excellent speakers including: … Continue reading

Posted in green marketing & sustainability, industry news & trends, interesting observations, strategic management | Tagged , , , , , , , , , | Comments Off on Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”

Can Cloud Computing reduce carbon pollution?

Share Tweet +1 ShareTrinityP3’s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”

Posted in green marketing & sustainability | Tagged , , , , , , , | Comments Off on Can Cloud Computing reduce carbon pollution?

How Green is Aussie Media?

Share Tweet +1 ShareThe environmental footprints of media companies have left deep indents on green audits carried out globally. Australia’s media claims to be doing the right thing, but are they? Sophia Russell from B&T checks out the landscape. Transcript … Continue reading

Posted in green marketing & sustainability | Tagged , , , , , | Comments Off on How Green is Aussie Media?