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Tag Archives: green-washing

Green-washing. How to tread carefully on a planet full of environmental land-mines

Share Tweet +1 ShareI wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to a … Continue reading

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Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet +1 ShareI have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the marketing … Continue reading

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Green-washing on the internet

Share Tweet +1 ShareWell, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! and … Continue reading

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