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Tag Archives: green

Green-washing. How to tread carefully on a planet full of environmental land-mines

Share Tweet +1 ShareShares 0I wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to … Continue reading

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Advertising’s role in mitigating climate change

Share Tweet +1 ShareShares 0 How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being … Continue reading

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The perils of claiming the Green high ground

Share Tweet +1 ShareShares 0Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet, the eco-friendly Hybrid Lexus, … Continue reading

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Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet +1 ShareShares 0I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the … Continue reading

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Green-washing on the internet

Share Tweet +1 ShareShares 0Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is powered by Yahoo! … Continue reading

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Warming the planet while saving the whale

Share Tweet +1 ShareShares 0While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood … Continue reading

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