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Tips from a media agency CEO on successful marketing procurement

Share8 Tweet +12 ShareShares 10At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, media planning & buying, return on investment | Tagged , , , , , , , , , | Comments Off on Tips from a media agency CEO on successful marketing procurement