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Tag Archives: Hothouse

Challenges facing marketers in managing their agency relationships

Share Tweet +1 ShareThis is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges marketers … Continue reading

Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation | Tagged , , , , , , , , , , , | 2 Comments