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Does procurement support or manage media these days?

Share8 Tweet +13 Share1Shares 12This is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged , , , , , , , , , | Comments Off on Does procurement support or manage media these days?

Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow

Share20 Tweet +12 ShareShares 22The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East, Africa and North America. Our annual global meeting was held in London in May this year, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , , , | Comments Off on Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow