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About Tom Denford

Tom Denford is a global media performance expert and founder of the ID Comms consultancy. ID Comms is an international strategic media consultancy, working with leading brands around the world to improve the productivity of their media investments. With offices in London and Singapore, ID Comms offers best practice in global media agency pitch management, agency performance management and media governance.

Does procurement support or manage media these days?

July 11, 2012

A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.

Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow

July 6, 2012

The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East Africa and North America.

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About Tom Denford

Does procurement support or manage media these days?

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