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Tag Archives: improvement

Why self assessment surveys are flawed in client / agency relationships

Share1 Tweet1 +1 Share2Shares 4When British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall … Continue reading

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The key foundations of a new client agency relationship

Share Tweet +1 ShareShares 0I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs … Continue reading

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Evalu8ing collaboration and relationship improvement system expands globally

Share Tweet1 +1 ShareShares 1In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies … Continue reading

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