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Tag Archives: incumbent agency

How do you pitch when you’re the incumbent agency?

Share52 Tweet1 +11 ShareShares 54This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. It sounds like the toughest gig in … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, strategic management | Tagged , , , , , , , , |

Breaking up (with your agency) is never easy I know

Share40 Tweet +15 Share1Shares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement | Tagged , , , , , , , , , , | Comments Off on Breaking up (with your agency) is never easy I know