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Tag Archives: Internet

Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL

Share1 Tweet +11 Share3Shares 5For far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred … Continue reading

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Re-drafting the actor’s / talent agreement / contract – Case study

Share Tweet +1 ShareShares 0 Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the … Continue reading

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