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Tag Archives: Jon Bradshaw

Buyers and Sellers on selecting agencies and managing their performance

Share16 Tweet +11 ShareShares 17This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Advertising Climate Change – solving the square peg, round hole dilemma

Share40 Tweet +12 ShareShares 42Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There … Continue reading

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Advertising climate change – are we all in denial?

Share32 Tweet +13 ShareShares 35Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. … Continue reading

Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | Comments Off on Advertising climate change – are we all in denial?

Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareShares 0At the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews … Continue reading

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