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Tag Archives: JWT

Could media agencies become the movie studios of advertising?

Share Tweet +1 ShareShares 0Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on … Continue reading

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How much does it cost to make a television commercial?

Share Tweet +1 ShareShares 0It is a question almost every marketer will ask at some stage of their career. How much does it cost to produce a television commercial? $10,000? $200,000? $1,000,000? $4,000,000? More? Well according to What’s New, where … Continue reading

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