Kathy Hatzis has led consumer and brand marketing for major advertisers, most recently as Head of Retail Marketing at ANZ Bank and in Head of Marketing roles at Westpac, St.George and Optus. At TrinityP3, she specialises in driving marketing effectiveness & efficiencies with digital, creative, media, research and PR agency partnerships for CMOs and their leadership teams. Read Kathy's full bio here
Marketing 3.0 is here but marketers and agencies seem slow in adjusting strategy. Here are some tangible steps to move from Mad Men to Marketing 3.0.