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Tag Archives: key performance indicators

Why Digital Marketing should replace KPIs with EPIs

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define direction … Continue reading

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 3 Comments

The Path to Data Driven Marketing

Share Tweet +1 ShareThis is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has been … Continue reading

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on The Path to Data Driven Marketing