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Tag Archives: kpis

How many KPIs are optimal to drive agency performance?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

How engagement agreements improve your agency interactions

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on How engagement agreements improve your agency interactions

Why Digital Marketing should replace KPIs with EPIs

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define direction … Continue reading

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 3 Comments