Mahesh Enjeti, Managing Director, SAI Marketing Counsel and Advisor, Bubblefish, is a passionate brand builder and marketer. Over four decades he has successfully created new brands, nurtured existing brands and revived declining brands across diverse sectors and geographies around the world.Mahesh, a Post Graduate in Marketing & Finance from IIM Calcutta is a Fellow of the Institute of Managers and Leaders, CPM Fellow of the Australian Marketing Institute and a Member of the Australian Institute of Company Directors. He teaches part-time at the Sydney Graduate School of Management (Western Sydney University) and has been published widely in Australia, UK, USA and India.
Marketers invest a great deal of time and effort in maximising their marcomms spending. Unfortunately the same attention is not always given to research.