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Tag Archives: margaret zabel
The role of procurement in marketing from a brand marketer’s perspective
Share27 Tweet +11 Share2Shares 30At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. In … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, return on investment
Tagged agency remuneration, agency solutions, CIPSA, margaret zabel, marketing and advertising, marketing procurement, procurement in marketing, return on investment, TrinityP3
Comments Off on The role of procurement in marketing from a brand marketer’s perspective
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