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Tag Archives: marketers and agencies

A digital marketing wake up call for marketers and their agencies

Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading

Posted in industry news & trends, interesting observations, marketing process optimisation, return on investment, social media & digital marketing | Tagged , , , , , , , | Comments Off on A digital marketing wake up call for marketers and their agencies

Decoupling or unbundling advertising production

Share19 Tweet +11 ShareShares 20This post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production | Tagged , , , , , , |