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Tag Archives: marketing ANA
The most effective role for procurement in marketing?
Share Tweet +1 ShareShares 0There has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and … Continue reading
Posted in marketing process optimisation
Tagged budget, Cost efficiency, Financial Management, marketing ANA, Marketing effectiveness, Procurement, ROI
Comments Off on The most effective role for procurement in marketing?
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