marketing and communications Tag

About Anita Zanesco

With her background in big brands and creative development, combined with her own experience running a successful business, Anita brings a unique blend of insights, creativity, empathy and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. Read Anita's bio here

5 ways Agency Account Management can become indispensable again

September 30, 2013

Account Management, Account Service, Account Handling? No matter what you call it here are 5 ways to invigorate this important agency role.

Poor creative? Don’t blame the client as often the agency kills the idea

September 14, 2012

Often it is the agency that kills a creative idea. This post discusses research on the 12 most common factors and presents solutions to these problems.

10 sure-fire ways to get thrown off a pitch shortlist

June 5, 2012

Nathan Hodges, a business director at TrinityP3 shares ten sure-fire ways to get thrown off a pitch shortlist. Believe us – they work like a dream.

marketing and communications Tag

About Anita Zanesco

5 ways Agency Account Management can become indispensable again

Poor creative? Don’t blame the client as often the agency kills the idea

10 sure-fire ways to get thrown off a pitch shortlist

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