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Tag Archives: marketing budget
10 Ways For Marketers To Avoid Agency Sticker Shock
Share30 Tweet +15 ShareShares 35This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency invoices, agency review, agency sticker shock, benchmark costs, marketing budget, overhead and profit, Procurement, rate card, scope of work, stephan argent, success metrics
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Have marketers forgotten the Golden Rule for agency performance?
Share26 Tweet +12 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment
Tagged agency agreements, agency engagement, agency relationships, agency roster, brand strategy, engagement agreements, marketing budget, Media fragmentation
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How Procurement grades Marketing expenditure strategically
Share41 Tweet +14 Share3Shares 48This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of … Continue reading
Posted in agency remuneration / compensation, industry news & trends, interesting observations, marketing procurement, strategic management
Tagged brand reputation, marketing budget, marketing expenditure, marketing services, Procurement, procurement connected policies, professional procurement, strategic procurement
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A prototype model for the marketing communications process
Share29 Tweet +16 Share6Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged animatics, concept design, creative agencies, Darren Woolley, marketing budget, marketing communications process, production process, prototype model, transcreation
Insights from the WFA Global Marketer Conference 2013
Share15 Tweet +12 ShareShares 17This post is by Paul Duxbury, a Director of SPIRE Worldwide, a London-based marketing capability consultancy. SPIRE partner with the World Federation of Advertisers in providing the Effectiveness and Efficiency Diagnostic Tool. This week I was lucky enough … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management
Tagged advertising spend, behavioural economics, Collaboration, emocampaign, global marketer conference, marketing budget, marketing with purpose, paul duxbury, wfa, world federation of advertisers
How to perform successful surgery on your marketing budget
Share21 Tweet +12 ShareShares 23Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment
Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing budget, marketing optimisation, marketing procurement, return on investment, strategic management, TrinityP3
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How the scientific method can be used to ‘test and learn’ marketing strategy
Share39 Tweet +12 Share3Shares 44When I was doing my Bachelor of Applied Science at RMIT, our first year included a study unit on the Theory of Science and the Scientific Method. In this unit we read Darwin’s The Origin of … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, marketing budget, marketing plan, marketing process optimisation, Marketing strategy, scientific method, strategic management, test and learn, TrinityP3
Five things marketers can do to avoid going insane
Share Tweet +1 ShareShares 0Interestingly, when faced with a huge crisis like the current Global Financial Crisis (GFC) many people, including marketers and their agencies fall back into agency remuneration practices that are tried, tested and familiar, even if they … Continue reading
Posted in marketing process optimisation
Tagged agency remuneration, marketing budget, payment by results, PBR, performance based remuneration, rate cards, remuneration, Retainers
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