Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
How does the cost of that 30 second spot compare to the market? Is it reflective of what others like you are paying or should you be crying over it?
Instead of complaining about agency performance Marketers should remember the Golden Rule. As the buyer, you should be setting the terms of engagement.
Darren Woolley, MD of TrinityP3, presents a new prototype model for the marketing communications process based on the automobile industry model.
Strategic management of marketing benefits from the incorporation of scientific method into your test and learn marketing strategy. This can usually be done within your existing marketing budget.