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Tag Archives: marketing communication

Why in-house advertising services work… and why they don’t

Share50 Tweet1 +17 Share11Shares 69This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , |

What is the real cost of your customer focused marketing strategy?

Share12 Tweet +12 ShareShares 14A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. … Continue reading

Posted in agency solutions, customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , , | Comments Off on What is the real cost of your customer focused marketing strategy?