Mahesh Enjeti, Managing Director, SAI Marketing Counsel and Advisor, Bubblefish, is a passionate brand builder and marketer. Over four decades he has successfully created new brands, nurtured existing brands and revived declining brands across diverse sectors and geographies around the world.Mahesh, a Post Graduate in Marketing & Finance from IIM Calcutta is a Fellow of the Institute of Managers and Leaders, CPM Fellow of the Australian Marketing Institute and a Member of the Australian Institute of Company Directors. He teaches part-time at the Sydney Graduate School of Management (Western Sydney University) and has been published widely in Australia, UK, USA and India.
Here are 5 reasons why agencies should not be worried by regular cost benchmarking and should actually welcome marketers updating this data.
There have been many different metaphors proposed for the role of the marketer in content strategy. Here are some of the more interesting ones.
In marketing we like to convince and persuade. Could this be the opposite of what we should be doing? Maybe we should be thinking more like a judo master.
RFPs and RFTs are largely a flawed way to select a strategic partner but may be more suited to selecting or buying a commoditised offering.
Here are ten suggestions for evolving a partnership between client and agency specifically for the purpose of driving that client’s business in the digital age.
When pitching your business the process you adopt depends on the objective of the review and desired outcome. The role of strategy planning workshops in agency search and selection: