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Tag Archives: marketing communications

Revisiting the fundamentals of Marketing – Back to the future

Share23 Tweet +11 Share4Shares 28This post is by Mahesh Enjeti, a Senior Consultant at TrinityP3. Mahesh has an Honours in Physics and an MBA (with Marketing and Finance as majors) and has spent over three decades in advertising, sales and marketing across … Continue reading

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5 reasons to benchmark costs and why agencies should not be worried

Share30 Tweet +12 ShareShares 32This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 The old adage of “measure twice, cut once” is something that holds true in marketing communications … Continue reading

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AANA Connect Conference – 10 take-outs to take-away

Share24 Tweet +12 ShareShares 26This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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Why marketing is becoming the new ring master of the content strategy

Share34 Tweet +17 Share5Shares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What marketing can learn from judo about influence

Share53 Tweet +11 ShareShares 54This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Our judo teacher at school wasn’t a … Continue reading

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When RFPs and RFTs are not enough when selecting an agency supplier

Share56 Tweet +12 ShareShares 58This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The Path to Data Driven Marketing

Share33 Tweet1 +11 ShareShares 35This is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has … Continue reading

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Tips on how to bridge the digital advertising divide

Share49 Tweet +13 ShareShares 52This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to … Continue reading

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If you are pitching your business, how to pitch it right

Share44 Tweet +12 ShareShares 46It is constantly amazing the industry media frenzy that is associated with an advertiser reviewing their business. I am sure many marketers wish that their new product launch or their campaign results attracted the same level … Continue reading

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How do you select a strategic marketing consultant to assist with your agency search?

How do you select an agency search consultant that will help you achieve success? Here are some things to look for when choosing the best strategic marketing consultant:
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The four essential stages of the pitch process

Share1 Tweet +1 ShareShares 1In any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, … Continue reading

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Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet4 +1 ShareShares 4 I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing … Continue reading

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