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Tag Archives: Marketing effectiveness

Has advertising come of age?

Share Tweet +1 ShareShares 0For the 21st Anniversary of the Brisbane Advertising Association, I was asked to address the question “has advertising come of age?” Advertising is the world’s second oldest profession, with the modern form of advertising agencies coming … Continue reading

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The most effective role for procurement in marketing?

Share Tweet +1 ShareShares 0There has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and … Continue reading

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Poor marketing process leads to poor results and huge waste

Share Tweet +1 ShareShares 0We have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? … Continue reading

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What is your agency retainer really paying for?

Share9 Tweet +1 ShareShares 9Retainers have become the most popular type of remuneration model for all types of advertising agencies including media, creative and increasingly digital and other marketing services. These retainers are based on resources being supplied by the … Continue reading

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Changing the name from P3 to TrinityP3

Share Tweet2 +1 ShareShares 2On July 1 this year we announced the change in name of the company I started eight and a half years ago from P3 to TrinityP3. The reaction and comments have been incredibly positive, but the … Continue reading

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