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Tag Archives: Marketing efficiency

Using resource benchmarking to measure and improve marketing efficiency

Share35 Tweet +15 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow

Share20 Tweet +12 ShareShares 22The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East, Africa and North America. Our annual global meeting was held in London in May this year, … Continue reading

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More marketing should focus on more effectiveness and more efficiency

Share8 Tweet +12 ShareShares 10There is no denying that marketing has become more complex and one of the main drivers of this complexity is the rapidly increasing number of channels in which we can engage consumers. Technology is providing more … Continue reading

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Poor marketing process leads to poor results and huge waste

Share Tweet +1 ShareShares 0We have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? … Continue reading

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What is it that TrinityP3 do?

Share Tweet +1 ShareShares 0We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic … Continue reading

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