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Tag Archives: marketing expenditure

How Procurement grades Marketing expenditure strategically

Share41 Tweet +14 Share3Shares 48This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of … Continue reading

Posted in agency remuneration / compensation, industry news & trends, interesting observations, marketing procurement, strategic management | Tagged , , , , , , , | Comments Off on How Procurement grades Marketing expenditure strategically

Keys to good marketing savings for the CPO

Share26 Tweet +11 ShareShares 27This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view.  Professional procurement is the fastest growing profession … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on Keys to good marketing savings for the CPO