Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.
While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t always get put through the same rigor.
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East Africa and North America.
Here are ten suggestions for evolving a partnership between client and agency specifically for the purpose of driving that client’s business in the digital age.
Florence Garnier reports from the Paris Adforum Summit 2012 - tackling issues around communication agencies, agency remuneration, digital technology, agency relationships and more.
Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. 10 creative "hacks" which are the ways to help unleash your creativity:
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations. Here we examine production cost advantages and penalties.
The Marketing First Forum is a eco-system of global strategic marketing management consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising.