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Tag Archives: marketing first forum

Two different ways to assess and evaluate agency performance

Share39 Tweet2 +15 Share5Shares 51This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 4 Comments

Agency Websites: Who’s Your Target Audience?

Share15 Tweet +13 Share5Shares 23This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency … Continue reading

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10 reasons why marketers need to ‘dislike’ Facebook

Share26 Tweet +12 ShareShares 28This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really … Continue reading

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Why Digital Marketing should replace KPIs with EPIs

Share87 Tweet +113 Share10Shares 110This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define … Continue reading

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 3 Comments

Why the right digital agency is essential (and urgent)

Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading

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238 million reasons to get digital agency search and selection right

Share19 Tweet +12 ShareShares 21This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t … Continue reading

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10 reasons you may need to re-evaluate your agency relationship

Share25 Tweet +12 ShareShares 27This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even … Continue reading

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Does procurement support or manage media these days?

Share8 Tweet +13 Share1Shares 12This is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book … Continue reading

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Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow

Share20 Tweet +12 ShareShares 22The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East, Africa and North America. Our annual global meeting was held in London in May this year, … Continue reading

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Why Every Pitch is a Digital Pitch

Share67 Tweet +11 ShareShares 68This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if … Continue reading

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Tips on how to bridge the digital advertising divide

Share49 Tweet +13 ShareShares 52This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to … Continue reading

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Paris AdForum Summit April 2012 – The added value of communication agencies?

Share18 Tweet +11 ShareShares 19This is a guest post by Florence Garnier – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 “We are operating in one of the most competitive sectors of all,” says Maurice … Continue reading

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Creativity is a skill and not magic, genetically inherited, or a blessing from God

Share42 Tweet +12 ShareShares 44Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan … Continue reading

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Shooting your next television commercial off-shore has never been more affordable

Share17 Tweet +12 ShareShares 19Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the … Continue reading

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Putting Marketing First in strategic marketing management

Share8 Tweet +1 ShareShares 8The Marketing First Forum is a eco-system of global strategic marketing consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising. But more importantly, the public interface is a … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, media planning & buying, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | Comments Off on Putting Marketing First in strategic marketing management