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Tag Archives: marketing first forum
Two different ways to assess and evaluate agency performance
Share39 Tweet2 +15 Share5Shares 51This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged 360 degree review, agency client relationships, collaboration and performance, Darren Woolley, Evalu8ing, hainsight, marketing first forum, online evaluation tools, supplier relationship management
Agency Websites: Who’s Your Target Audience?
Share15 Tweet1 +13 Share5Shares 24This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency client list, agency search consultant, agency selection, agency websites, areas of expertise, digital agencies, marketing first forum, stephan argent, target audience
Comments Off on Agency Websites: Who’s Your Target Audience?
10 reasons why marketers need to ‘dislike’ Facebook
Share26 Tweet +12 ShareShares 28This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really … Continue reading
Why Digital Marketing should replace KPIs with EPIs
Share87 Tweet +113 Share10Shares 110This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define … Continue reading
Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged Digital Marketing, digital metrics, digital properties, engagement, influence, key performance indicators, kpis, marketing first forum, performance, stephan argent
Why the right digital agency is essential (and urgent)
Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading
Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management
Tagged agency search, agency selection, agency solutions, digital agency, Digital Marketing, digital strategy, marketing first forum, stephan argent, strategic management, strategic marketing management
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238 million reasons to get digital agency search and selection right
Share19 Tweet +12 ShareShares 21This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, social media & digital marketing
Tagged agency selection, brand agency, digital agency search, digital search, marketing first forum, SEO, social media management, social media policies, stephan argent, video asset management
Comments Off on 238 million reasons to get digital agency search and selection right
10 reasons you may need to re-evaluate your agency relationship
Share25 Tweet +12 ShareShares 27This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency evaluation, agency relationship, agency review, agency solutions, marketing first forum, marketing procurement, stephan argent, strategic management, supplier relationship management, TrinityP3
Comments Off on 10 reasons you may need to re-evaluate your agency relationship
Why Every Pitch is a Digital Pitch
Share67 Tweet +11 ShareShares 68This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency search, agency solutions, Collaboration, Digital Marketing, digital pitch, marketing first forum, marketing procurement, pitch process, stephan argent, TrinityP3
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Paris AdForum Summit April 2012 – The added value of communication agencies?
Share18 Tweet +11 ShareShares 19This is a guest post by Florence Garnier – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 “We are operating in one of the most competitive sectors of all,” says Maurice … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management
Tagged adforum summit, agency remuneration, communication agencies, digital agency, florence garnier, fullsix, marketing first forum, paris, Publicis, strategic management, TrinityP3
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Creativity is a skill and not magic, genetically inherited, or a blessing from God
Share42 Tweet +12 ShareShares 44Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan … Continue reading
Shooting your next television commercial off-shore has never been more affordable
Share17 Tweet +12 ShareShares 19Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the … Continue reading
Posted in industry news & trends, interesting observations, television & electronic production
Tagged Australia, Darren Woolley, exchange rates, marketing first forum, production costs, television advertising, television commercials, Television production, TrinityP3, tv production
Comments Off on Shooting your next television commercial off-shore has never been more affordable
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