Agency Websites: Who’s Your Target Audience?
Stephan Argent of Marketing First Forum takes agencies to task about their poor and confusing websites and gives an overview on how they can improve.
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Global Marketing
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Global Marketing
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10 reasons why marketers need to ‘dislike’ Facebook
Here are Stephan Argent of Argedia's top ten reasons why a “dislike” option is long overdue on Facebook and how it would benefit marketers.
Why Digital Marketing should replace KPIs with EPIs
Instead of KPIs, Stephan Argent proposes “EPIs” or Engagement, Performance and Influence as better metrics for digital marketing success.
Why the right digital agency is essential (and urgent)
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.
238 million reasons to get digital agency search and selection right
While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t always get put through the same rigor.
10 reasons you may need to re-evaluate your agency relationship
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.
Does procurement support or manage media these days?
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow
The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East Africa and North America.
Why Every Pitch is a Digital Pitch
Here’s something to consider next time you’re out looking for a new agency. Stephan Argent explains why every pitch is (and needs to be) a digital pitch.
Tips on how to bridge the digital advertising divide
Here are ten suggestions for evolving a partnership between client and agency specifically for the purpose of driving that client’s business in the digital age.
Paris AdForum Summit April 2012 – The added value of communication agencies?
Florence Garnier reports from the Paris Adforum Summit 2012 - tackling issues around communication agencies, agency remuneration, digital technology, agency relationships and more.
Creativity is a skill and not magic, genetically inherited, or a blessing from God
Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. 10 creative "hacks" which are the ways to help unleash your creativity:
Shooting your next television commercial off-shore has never been more affordable
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations. Here we examine production cost advantages and penalties.
Putting Marketing First in strategic marketing management
The Marketing First Forum is a eco-system of global strategic marketing management consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising.