Tag Archives: marketing first forum

Two different ways to assess and evaluate agency performance

Posted on February 1, 2013 by Darren Woolley

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged 360 degree review, agency client relationships, collaboration and performance, Darren Woolley, Evalu8ing, hainsight, marketing first forum, online evaluation tools, supplier relationship management | 4 Comments

Agency Websites: Who’s Your Target Audience?

Posted on January 4, 2013 by Stephan Argent

Share Tweet +1 ShareThis post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency website … Continue reading →

Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing | Tagged agency client list, agency search consultant, agency selection, agency websites, areas of expertise, digital agencies, marketing first forum, stephan argent, target audience | Comments Off

10 reasons why marketers need to ‘dislike’ Facebook

Posted on November 9, 2012 by Stephan Argent

Share Tweet +1 ShareThis post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really have … Continue reading →

Posted in industry news & trends, interesting observations, social media & digital marketing | Tagged argedia, Digital Marketing, facebook, facebook marketing, marketing consultant, marketing first forum, social business, social media marketing, stephan argent, strategic marketing | 5 Comments

Why Digital Marketing should replace KPIs with EPIs

Posted on September 28, 2012 by Stephan Argent

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define direction … Continue reading →

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | Tagged Digital Marketing, digital metrics, digital properties, engagement, influence, key performance indicators, kpis, marketing first forum, performance, stephan argent | 3 Comments

Why the right digital agency is essential (and urgent)

Posted on September 12, 2012 by Stephan Argent

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, around … Continue reading →

Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management | Tagged agency search, agency selection, agency solutions, digital agency, Digital Marketing, digital strategy, marketing first forum, stephan argent, strategic management, strategic marketing management | Comments Off

238 million reasons to get digital agency search and selection right

Posted on August 24, 2012 by Stephan Argent

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t always … Continue reading →

Posted in agency search & selection, agency solutions, interesting observations, social media & digital marketing | Tagged agency selection, brand agency, digital agency search, digital search, marketing first forum, SEO, social media management, social media policies, stephan argent, video asset management | Comments Off

10 reasons you may need to re-evaluate your agency relationship

Posted on August 8, 2012 by Stephan Argent

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even irreconcilable … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management | Tagged agency evaluation, agency relationship, agency review, agency solutions, marketing first forum, marketing procurement, stephan argent, strategic management, supplier relationship management, TrinityP3 | Comments Off

Does procurement support or manage media these days?

Posted on July 11, 2012 by Tom Denford

Share Tweet +1 ShareThis is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book I … Continue reading →

Posted in agency solutions, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged agency solutions, id comms, marketing first forum, marketing procurement, media buying, media planning, Procurement, strategic management, tom denford, TrinityP3 | Comments Off

Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow

Posted on July 6, 2012 by Darren Woolley

Share Tweet +1 ShareThe Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East, Africa and North America. Our annual global meeting was held in London in May this year, where … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Tagged agency solutions, argedia group, ark advisors, hestbaek consult, id comms, ik consult, Marketing efficiency, marketing first forum, strategic management, strategic marketing management, TrinityP3, yardstick | Comments Off

Why Every Pitch is a Digital Pitch

Posted on June 27, 2012 by Stephan Argent

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if your … Continue reading →

Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing | Tagged agency search, agency solutions, Collaboration, Digital Marketing, digital pitch, marketing first forum, marketing procurement, pitch process, stephan argent, TrinityP3 | Comments Off

Tips on how to bridge the digital advertising divide

Posted on May 16, 2012 by Stephan Argent

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to a … Continue reading →

Posted in agency solutions, media planning & buying, social media & digital marketing | Tagged agency solutions, argedia, Digital media, digital media zone, marketing communications, marketing first forum, social media, stephan argent, traditional media, TrinityP3 | 5 Comments

Paris AdForum Summit April 2012 – The added value of communication agencies?

Posted on May 2, 2012 by Florence Garnier

Share Tweet +1 ShareThis is a guest post by Florence Garnier – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 “We are operating in one of the most competitive sectors of all,” says Maurice Lévy, … Continue reading →

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management | Tagged adforum summit, agency remuneration, communication agencies, digital agency, florence garnier, fullsix, marketing first forum, paris, Publicis, strategic management, TrinityP3 | Comments Off

Creativity is a skill and not magic, genetically inherited, or a blessing from God

Posted on March 19, 2012 by Darren Woolley

Share Tweet +1 ShareMarketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan Hestbaek … Continue reading →

Posted in agency solutions, interesting observations | Tagged agency creative department, agency solutions, creative ideas, dan hestbaek, Darren Woolley, how to be creative, jonah lehrer, marketing first forum, TrinityP3, wall street journal | 1 Comment

Shooting your next television commercial off-shore has never been more affordable

Posted on March 16, 2012 by Darren Woolley

Share Tweet +1 ShareIncreasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian … Continue reading →

Posted in industry news & trends, interesting observations, television & electronic production | Tagged Australia, Darren Woolley, exchange rates, marketing first forum, production costs, television advertising, television commercials, Television production, TrinityP3, tv production | Comments Off

Putting Marketing First in strategic marketing management

Posted on October 4, 2011 by Darren Woolley

Share Tweet +1 ShareThe Marketing First Forum is a eco-system of global strategic marketing consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising. But more importantly, the public interface is a community … Continue reading →