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Tag Archives: marketing management
5 common business email mistakes that will derail your relationships
Share75 Tweet +118 Share6Shares 99This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading
Posted in customer relationship management, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations
Tagged business email, client agency relationships, communication, email etiquette, email mistakes, marketing management, pitch consultant, pitch list
Comments Off on 5 common business email mistakes that will derail your relationships
The important differences between scope of work and schedule of work
Share36 Tweet +112 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management
Tagged agency compensation, agency remuneration, agency resources, marketing management, Procurement, retainer model, schedule of work, scope of work, strategic thinking
A medical approach to marketing management – diagnosis then therapy
Share24 Tweet +14 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency remuneration, creative agency review, diagnosis then therapy, diagnostic process, digital agencies, marketing management, scope of work, strategic alignment
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Strategic business alignment requires closing the gaps between the CXOs
Share44 Tweet +12 ShareShares 46Our Business Director in Melbourne sent me this article from CFO.com with the headline: Finance vs. Marketing – Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of … Continue reading
Posted in industry news & trends, interesting observations, strategic management
Tagged cfo, CMO, Darren Woolley, marketing management, marketing roi, return on investment, roi measurement, strategic alignment, strategic business alignment, strategic management, TrinityP3
Comments Off on Strategic business alignment requires closing the gaps between the CXOs
Why collaboration can simply lead to more meetings and not great business strategy alignment
Share23 Tweet1 +12 Share2Shares 28I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their … Continue reading
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