With her background in big brands and creative development, combined with her own experience running a successful business, Anita brings a unique blend of insights, creativity, empathy and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. Read Anita's bio here
Email is a phenomenal tool but if you use it incorrectly it has the potential to seriously damage business relationships. Here are some real life examples.
Again we find the perception is that there is a lack of strategic business alignment between CMOs, CFOs and CEOs. Is the perception real? And what can be done to address this?
The posts on TrinityP3's blog that generated the most interest in 2011. Our top 10 posts on agency solutions, agency compensation, digital media, benchmarking costs, strategic management of marketing and more.
To collaborate effectively is not about meetings. It is about alignment to a common and agreed objective. Strategic management insights from Darren Woolley of TrinityP3 here: