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Tag Archives: marketing optimisation

A solution to the problem of analysis-paralysis and decision-fatigue

Share15 Tweet +12 ShareShares 17This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to perform successful surgery on your marketing budget

Share21 Tweet +12 ShareShares 23Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected … Continue reading

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Strategically aligning your media suppliers to your overall communications requirements

Share34 Tweet +12 ShareShares 36Recently, one of Australia’s larger media agencies announced its intention to revamp its management structure with the objective of expanding its strategic planning expertise and building some ‘centres of excellence’ around the various and ever expanding … Continue reading

Posted in agency solutions, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Strategically aligning your media suppliers to your overall communications requirements