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The five tasks all marketers should consider before 2013

Share51 Tweet +11 ShareShares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How the scientific method can be used to ‘test and learn’ marketing strategy

Share39 Tweet +12 Share3Shares 44When I was doing my Bachelor of Applied Science at RMIT, our first year included a study unit on the Theory of Science and the Scientific Method. In this unit we read Darwin’s The Origin of … Continue reading

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