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Tag Archives: marketing process optimisation

Why people don’t use collaboration tools

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration project … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 7 Comments

Media strategies for tough times: doing more with less

Share Tweet +1 ShareThis is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of countries … Continue reading

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When should we collaborate?

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed to … Continue reading

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Turning advertising production costs into financial assets

Share Tweet +1 ShareOne of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new advertising … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production | Tagged , , , , , , , , | 1 Comment

The impact of media fragmentation on television production budgets

Share Tweet +1 ShareMany people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, primarily … Continue reading

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When should agencies plan and buy media and when should advertisers

Share Tweet +1 ShareMedia planning and buying are usually undertaken by the media agency, but in recent discussions with marketers here and with global marketers in Europe and North America, there is an increasing question on why media buying should … Continue reading

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How to save your advertising production costs by defining your requirements up front

Share Tweet +1 ShareNo matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process … Continue reading

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Save time and money by improving your advertising approval process

Share Tweet +1 ShareSitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight … Continue reading

Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production | Tagged , , , , , , , , , | Comments Off on Save time and money by improving your advertising approval process

How to ensure the price of your advertising production equals the quality delivered

Share Tweet +1 ShareWhen you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of production … Continue reading

Posted in marketing process optimisation, print production, television & electronic production | Tagged , , , , , , , , , | 1 Comment

Ten tips for managing advertising production costs more effectively

Share Tweet +1 ShareIt is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us … Continue reading

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Why collaboration can simply lead to more meetings and not great business strategy alignment

Share Tweet +1 ShareI recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. … Continue reading

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The power of aligning public relations and advertising in your marketing strategy

Share Tweet +1 ShareThese days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising in … Continue reading

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How the scientific method can be used to ‘test and learn’ marketing strategy

Share Tweet +1 ShareWhen I was doing my Bachelor of Applied Science at RMIT, our first year included a study unit on the Theory of Science and the Scientific Method. In this unit we read Darwin’s The Origin of Species … Continue reading

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Achieving business strategy alignment starts with a common language

Share Tweet +1 ShareMy friend and colleague Clement Toulemonde recently shared a list of phrases commonly used in English language that are often misinterpreted by the listener. I suddenly realised that this happens often in meetings between marketers and their agencies. … Continue reading

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A blueprint for reducing your advertising production costs

Share Tweet +1 ShareIn the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we have found that many of these production blowouts are due to poor supplier management, rather than naked … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production | Tagged , , , , , , , , | 2 Comments