Shawn is a pioneer in the application of story methods
to business and has helped some of the world’s top
companies, including IBM, Shell, AMP and KPMG, to
inspire lasting change and make sure their company
values really stick. He regularly publishes his world-leading ideas on
anecdote.com.au, one of Australia’s most
Strategic management of marketing requires public relations and advertising to be aligned. Today, many consumers form their impressions of organisations, brands and products through editorial as much as paid advertising.