Shawn, Founder of Anecdote and author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire.
Strategic management of marketing requires public relations and advertising to be aligned. Today, many consumers form their impressions of organisations, brands and products through editorial as much as paid advertising.