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Tag Archives: marketing process optimisation
Why people don’t use collaboration tools
Share53 Tweet +15 ShareShares 58This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged Anecdote, collaboration skills, collaboration tools, Evalu8ing, marketing process optimisation, Shawn Callahan, stakeholder relationship management, strategic management, writely
7 Comments
When should we collaborate?
Share36 Tweet +12 ShareShares 38This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Anecdote, collaborate, Collaboration, cynefin, cynefin framework, Evalu8ing, marketing process optimisation, relationship performance, Shawn Callahan, strategic management
Comments Off on When should we collaborate?
Turning advertising production costs into financial assets
Share22 Tweet +12 ShareShares 24One of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production
Tagged advertising production costs, agency solutions, cost benchmarking, Darren Woolley, digital assets, digital benchmarking, marketing process optimisation, strategic management, TrinityP3
1 Comment
How to save your advertising production costs by defining your requirements up front
Share26 Tweet +13 ShareShares 29No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production … Continue reading
Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production
Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production
Comments Off on How to save your advertising production costs by defining your requirements up front
Save time and money by improving your advertising approval process
Share15 Tweet +12 ShareShares 17Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were … Continue reading
Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production
Tagged advertising approval, agency compensation, agency remuneration, agency solutions, approval process, case studies, Darren Woolley, marketing process optimisation, print production, TrinityP3
Comments Off on Save time and money by improving your advertising approval process
How to ensure the price of your advertising production equals the quality delivered
Share22 Tweet +12 ShareShares 24When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of … Continue reading
Posted in marketing process optimisation, print production, television & electronic production
Tagged advertising production, Darren Woolley, marketing process optimisation, print production, production costs, strategic management, Television production, TrinityP3, tv production, tvc production
1 Comment
Ten tips for managing advertising production costs more effectively
Share16 Tweet +13 Share1Shares 20It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10
Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3
Comments Off on Ten tips for managing advertising production costs more effectively
Why collaboration can simply lead to more meetings and not great business strategy alignment
Share23 Tweet +12 Share2Shares 27I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged agency roster, business strategy alignment, Darren Woolley, marketing management, marketing process optimisation, strategic alignment, strategic management, strategic marketing management, TrinityP3
2 Comments
The power of aligning public relations and advertising in your marketing strategy
Share36 Tweet +12 Share3Shares 41These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, Evalu8ing, marketing process optimisation, Marketing strategy, public relations, relationship performance monitoring, strategic management, TrinityP3
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How the scientific method can be used to ‘test and learn’ marketing strategy
Share39 Tweet +12 Share3Shares 44When I was doing my Bachelor of Applied Science at RMIT, our first year included a study unit on the Theory of Science and the Scientific Method. In this unit we read Darwin’s The Origin of … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, marketing budget, marketing plan, marketing process optimisation, Marketing strategy, scientific method, strategic management, test and learn, TrinityP3
2 Comments
Achieving business strategy alignment starts with a common language
Share8 Tweet +11 ShareShares 9My friend and colleague Clement Toulemonde recently shared a list of phrases commonly used in English language that are often misinterpreted by the listener. I suddenly realised that this happens often in meetings between marketers and their … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, business strategy alignment, Darren Woolley, marketing process optimisation, strategic alignment, strategic management, strategic planning, TrinityP3
Comments Off on Achieving business strategy alignment starts with a common language
A blueprint for reducing your advertising production costs
Share24 Tweet +12 Share3Shares 29In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we have found that many of these production blowouts are due to poor supplier management, rather than … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production
Tagged advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketers and advertising, marketing process optimisation, strategic management, TrinityP3
2 Comments
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