TrinityP3 logo

Tag Archives: marketing process optimisation

Why people don’t use collaboration tools

Share53 Tweet +15 ShareShares 58This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 7 Comments

Media strategies for tough times: doing more with less

Share12 Tweet +13 ShareShares 15This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of … Continue reading

Posted in agency solutions, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on Media strategies for tough times: doing more with less

When should we collaborate?

Share36 Tweet +12 ShareShares 38This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , , | Comments Off on When should we collaborate?

Turning advertising production costs into financial assets

Share22 Tweet +12 ShareShares 24One of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production | Tagged , , , , , , , , | 1 Comment

The impact of media fragmentation on television production budgets

Share34 Tweet +12 ShareShares 36Many people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, … Continue reading

Posted in marketing process optimisation, media planning & buying, strategic management, television & electronic production | Tagged , , , , , , , , , , , | Comments Off on The impact of media fragmentation on television production budgets

When should agencies plan and buy media and when should advertisers

Share30 Tweet +12 Share2Shares 34Media planning and buying are usually undertaken by the media agency, but in recent discussions with marketers here and with global marketers in Europe and North America, there is an increasing question on why media buying … Continue reading

Posted in agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on When should agencies plan and buy media and when should advertisers

How to save your advertising production costs by defining your requirements up front

Share26 Tweet +13 ShareShares 29No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production … Continue reading

Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | Comments Off on How to save your advertising production costs by defining your requirements up front

Save time and money by improving your advertising approval process

Share15 Tweet +12 ShareShares 17Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were … Continue reading

Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production | Tagged , , , , , , , , , | Comments Off on Save time and money by improving your advertising approval process

How to ensure the price of your advertising production equals the quality delivered

Share Tweet +1 ShareShares 0When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of … Continue reading

Posted in marketing process optimisation, print production, television & electronic production | Tagged , , , , , , , , , | 1 Comment

Ten tips for managing advertising production costs more effectively

Share16 Tweet +13 Share1Shares 20It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged , , , , , , , , , , | Comments Off on Ten tips for managing advertising production costs more effectively