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Tag Archives: marketing process

The role of procurement in unlocking marketing value

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Keys to good marketing savings for the CPO

Share26 Tweet +11 ShareShares 27This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view.  Professional procurement is the fastest growing profession … Continue reading

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How engagement agreements improve your agency interactions

Share22 Tweet +15 Share4Shares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Bian Que and the preventative approach to marketing process

Share34 Tweet +12 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to save $650,000 in 2013 with a change in attitude

Share41 Tweet +13 ShareShares 44This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

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What marketing can learn from judo about influence

Share53 Tweet +11 ShareShares 54This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Our judo teacher at school wasn’t a … Continue reading

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Strategies for dealing with the increasing complexity of marketing

Share32 Tweet +12 ShareShares 34This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Did you want collaboration, cooperation or coordination with that marketing process?

Share42 Tweet1 +14 Share4Shares 51There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn … Continue reading

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Why at a time of massive marketing change you need to consider alternative strategies

Share27 Tweet +13 ShareShares 30Every marketer is coming to grips with the current rapid advances in technology and associated social changes. But does the statement, “We’ve always done it that way” ring any bells? Here is a story about how … Continue reading

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Media negotiations and media buying benchmarking

Share20 Tweet +12 Share8Shares 30One of the many services we provide our clients is media buying benchmarking. Our methodology looks at not just the discount rate but also the added value negotiated on behalf of the advertiser by the media … Continue reading

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Poor marketing process leads to poor results and huge waste

Share Tweet +1 ShareShares 0We have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? … Continue reading

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