Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Darren Woolley discusses three concerns about engaging an advertising production consultant that go to the heart of the marketer / agency relationship.
What are the benefits to marketing and procurement of using the services of an Advertising Production Consultant? Three key benefits are discussed here:
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.
If your agency suggests shooting your television commercial in some exotic location, there are several production cost drivers that you need to consider.
A guest post by Dean Harris of Brand Navigator discusses using data to improve marketing performance and demonstrate the return on marketing investments.
Whether or not you’re contemplating an agency search consultant to help, here are some dos and don’ts to help get your pitch process off to a great start.
Is it fair that major corporations are using their smaller suppliers to fund their short term cash flow? Darren Woolley discusses this disturbing new trend:
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
Here’s something to consider next time you’re out looking for a new agency. Stephan Argent explains why every pitch is (and needs to be) a digital pitch.