Don’t just rationalise your advertising agency roster, strategically align it
Instead of simply swapping one agency for another and still finding problems, it may be worthwhile undertaking a Strategic Supplier Alignment.
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Global Marketing
Management Consultants
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Global Marketing
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marketing procurement Tag
What is included in your advertising agency overhead cost and what is not?
One area of agency remuneration that creates confusion for many marketers, procurement and even agencies is the calculation of the agency overhead.
3 most common concerns marketers have about engaging an advertising production consultant
Darren Woolley discusses three concerns about engaging an advertising production consultant that go to the heart of the marketer / agency relationship.
How to perform successful surgery on your marketing budget
Darren Woolley, MD of TrinityP3 explains three smarter ways to cut marketing budget without slashing wildly at your agency remuneration.
How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
What are the benefits to marketing and procurement of using the services of an Advertising Production Consultant? Three key benefits are discussed here:
10 reasons you may need to re-evaluate your agency relationship
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.
Some potential hidden costs in shooting your television commercials overseas
If your agency suggests shooting your television commercial in some exotic location, there are several production cost drivers that you need to consider.
Does your consultant know enough about digital marketing to add tangible value?
For many agency search consultants it appears digital and social strategy is all talk. Surprising data from search and social authority research here:
The Path to Data Driven Marketing
A guest post by Dean Harris of Brand Navigator discusses using data to improve marketing performance and demonstrate the return on marketing investments.
Tips for a successful agency search process
Whether or not you’re contemplating an agency search consultant to help, here are some dos and don’ts to help get your pitch process off to a great start.
Are payment terms the new advertising agency remuneration negotiation strategy?
Is it fair that major corporations are using their smaller suppliers to fund their short term cash flow? Darren Woolley discusses this disturbing new trend:
Nine great ways to ensure you will never get a high performance marketing team
Nathan Hodges of TrinityP3 shares his insights on nine ways to ensure you will never get a high performance marketing team in this guest post.
Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
Does procurement support or manage media these days?
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
Why Every Pitch is a Digital Pitch
Here’s something to consider next time you’re out looking for a new agency. Stephan Argent explains why every pitch is (and needs to be) a digital pitch.