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Tag Archives: marketing procurement

Don’t just rationalise your advertising agency roster, strategically align it

Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What is included in your advertising agency overhead cost and what is not?

Share51 Tweet2 +13 Share5Shares 61This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to … Continue reading

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3 most common concerns marketers have about engaging an advertising production consultant

Share15 Tweet +12 ShareShares 17We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially … Continue reading

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How to perform successful surgery on your marketing budget

Share Tweet +1 ShareShares 0Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected … Continue reading

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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

Share23 Tweet +13 ShareShares 26The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production … Continue reading

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10 reasons you may need to re-evaluate your agency relationship

Share25 Tweet +12 ShareShares 27This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even … Continue reading

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Some potential hidden costs in shooting your television commercials overseas

Share10 Tweet +11 ShareShares 11This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

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Does your consultant know enough about digital marketing to add tangible value?

Share Tweet +1 ShareShares 0TrinityP3 has been attending the Adforum Worldwide Consultants Summit in New York for the past few years, as like the other consultants who attend, it is a worthwhile investment in maintaining the latest information on agency … Continue reading

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The Path to Data Driven Marketing

Share33 Tweet1 +11 ShareShares 35This is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has … Continue reading

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Tips for a successful agency search process

Share Tweet +1 ShareShares 0This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal … Continue reading

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