-
Tags
Advertising agency agency compensation agency remuneration agency review agency roster agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Darren Woolley Digital Digital Marketing Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement Marketing strategy media media agency media buying media planning pitch pitch process process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media stephan argent strategic alignment strategic management strategic marketing consulting strategic marketing management Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- Podcasts
- print production
- public sector
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- June 2017 (11)
- May 2017 (14)
- April 2017 (10)
- March 2017 (14)
- February 2017 (12)
- January 2017 (10)
- December 2016 (9)
- November 2016 (13)
- October 2016 (13)
- September 2016 (13)
- August 2016 (14)
- July 2016 (13)
- June 2016 (13)
- May 2016 (13)
- April 2016 (12)
- March 2016 (11)
- February 2016 (13)
- January 2016 (12)
- December 2015 (10)
- November 2015 (13)
- October 2015 (13)
- September 2015 (13)
- August 2015 (13)
- July 2015 (14)
- June 2015 (13)
- May 2015 (13)
- April 2015 (11)
- March 2015 (13)
- February 2015 (12)
- January 2015 (11)
- December 2014 (10)
- November 2014 (12)
- October 2014 (14)
- September 2014 (21)
- August 2014 (15)
- July 2014 (13)
- June 2014 (13)
- May 2014 (13)
- April 2014 (10)
- March 2014 (13)
- February 2014 (12)
- January 2014 (12)
- December 2013 (10)
- November 2013 (13)
- October 2013 (13)
- September 2013 (13)
- August 2013 (13)
- July 2013 (14)
- June 2013 (12)
- May 2013 (14)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (3)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Tag Archives: marketing procurement
Don’t just rationalise your advertising agency roster, strategically align it
Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency remuneration, agency roster, agency search and selection, agency solutions, Darren Woolley, marketing procurement, strategic alignment, strategic management, supplier alignment, TrinityP3
Comments Off on Don’t just rationalise your advertising agency roster, strategically align it
What is included in your advertising agency overhead cost and what is not?
Share51 Tweet2 +13 Share5Shares 61This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator
Tagged advertising agency overhead, agency compensation, agency overhead, agency remuneration, agency solutions, esther selvanayagam, marketing procurement, overhead cost, resource rate, TrinityP3
6 Comments
3 most common concerns marketers have about engaging an advertising production consultant
Share15 Tweet +12 ShareShares 17We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged advertising production consultant, agency solutions, Darren Woolley, digital marketing assessment, marketing procurement, production consultant, production consulting, strategic management, television production costs, TrinityP3
2 Comments
How to perform successful surgery on your marketing budget
Share21 Tweet +12 ShareShares 23Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment
Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing budget, marketing optimisation, marketing procurement, return on investment, strategic management, TrinityP3
Comments Off on How to perform successful surgery on your marketing budget
How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
Share23 Tweet +13 ShareShares 26The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising production consultant, Darren Woolley, marketing procurement, process optimisation, Procurement, production consultant, production consulting resources, production costs, strategic management, TrinityP3
Comments Off on How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
10 reasons you may need to re-evaluate your agency relationship
Share25 Tweet +12 ShareShares 27This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency evaluation, agency relationship, agency review, agency solutions, marketing first forum, marketing procurement, stephan argent, strategic management, supplier relationship management, TrinityP3
Comments Off on 10 reasons you may need to re-evaluate your agency relationship
Some potential hidden costs in shooting your television commercials overseas
Share10 Tweet +11 ShareShares 11This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production
Tagged agency remuneration, agency solutions, clive duncan, marketing procurement, process optimisation, strategic management, television commercial, Television production, TrinityP3, tvc costs
Comments Off on Some potential hidden costs in shooting your television commercials overseas
Does your consultant know enough about digital marketing to add tangible value?
Share38 Tweet +11 ShareShares 39TrinityP3 has been attending the Adforum Worldwide Consultants Summit in New York for the past few years, as like the other consultants who attend, it is a worthwhile investment in maintaining the latest information on agency … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, social media & digital marketing
Tagged agency search, agency selection, content marketing, Darren Woolley, digital agency selection, Digital Marketing, marketing procurement, search engine optimisation, social media marketing, TrinityP3
Comments Off on Does your consultant know enough about digital marketing to add tangible value?
The Path to Data Driven Marketing
Share33 Tweet1 +11 ShareShares 35This is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has … Continue reading
Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management
Tagged channel performance, customer relationship management, data driven marketing, dean harris, Digital Marketing, enterprise crm, key performance indicators, marketing communications, marketing procurement, strategic management, TrinityP3
Comments Off on The Path to Data Driven Marketing
Tips for a successful agency search process
Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal … Continue reading
Posted in agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency search, agency search consultant, agency selection, client agency relationships, creative agency, marketing procurement, pitch management, pitch process, stephan argent, strategic management, TrinityP3
Comments Off on Tips for a successful agency search process
Are payment terms the new advertising agency remuneration negotiation strategy?
Share32 Tweet +12 ShareShares 34Since 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had … Continue reading
Nine great ways to ensure you will never get a high performance marketing team
Share122 Tweet +12 ShareShares 124This is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency solutions, high performance marketing, marketing procurement, nathan hodges, process optimisation, raci, stakeholder management, strategic management, structure follows strategy, TrinityP3
2 Comments
Why Every Pitch is a Digital Pitch
Share67 Tweet +11 ShareShares 68This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency search, agency solutions, Collaboration, Digital Marketing, digital pitch, marketing first forum, marketing procurement, pitch process, stephan argent, TrinityP3
Comments Off on Why Every Pitch is a Digital Pitch
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.