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Tag Archives: marketing procurement
Don’t just rationalise your advertising agency roster, strategically align it
Share25 Tweet5 +12 ShareShares 32This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency remuneration, agency roster, agency search and selection, agency solutions, Darren Woolley, marketing procurement, strategic alignment, strategic management, supplier alignment, TrinityP3
Comments Off on Don’t just rationalise your advertising agency roster, strategically align it
What is included in your advertising agency overhead cost and what is not?
Share51 Tweet2 +13 Share5Shares 61This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator
Tagged advertising agency overhead, agency compensation, agency overhead, agency remuneration, agency solutions, esther selvanayagam, marketing procurement, overhead cost, resource rate, TrinityP3
3 most common concerns marketers have about engaging an advertising production consultant
Share15 Tweet +12 ShareShares 17We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged advertising production consultant, agency solutions, Darren Woolley, digital marketing assessment, marketing procurement, production consultant, production consulting, strategic management, television production costs, TrinityP3
How to perform successful surgery on your marketing budget
Share21 Tweet +12 ShareShares 23Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment
Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing budget, marketing optimisation, marketing procurement, return on investment, strategic management, TrinityP3
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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
Share23 Tweet +13 ShareShares 26The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising production consultant, Darren Woolley, marketing procurement, process optimisation, Procurement, production consultant, production consulting resources, production costs, strategic management, TrinityP3
Comments Off on How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant
10 reasons you may need to re-evaluate your agency relationship
Share25 Tweet +12 ShareShares 27This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency evaluation, agency relationship, agency review, agency solutions, marketing first forum, marketing procurement, stephan argent, strategic management, supplier relationship management, TrinityP3
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Some potential hidden costs in shooting your television commercials overseas
Share10 Tweet +11 ShareShares 11This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production
Tagged agency remuneration, agency solutions, clive duncan, marketing procurement, process optimisation, strategic management, television commercial, Television production, TrinityP3, tvc costs
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Does your consultant know enough about digital marketing to add tangible value?
Share38 Tweet +11 ShareShares 39TrinityP3 has been attending the Adforum Worldwide Consultants Summit in New York for the past few years, as like the other consultants who attend, it is a worthwhile investment in maintaining the latest information on agency … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, social media & digital marketing
Tagged agency search, agency selection, content marketing, Darren Woolley, digital agency selection, Digital Marketing, marketing procurement, search engine optimisation, social media marketing, TrinityP3
Comments Off on Does your consultant know enough about digital marketing to add tangible value?
The Path to Data Driven Marketing
Share33 Tweet1 +11 ShareShares 35This is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has … Continue reading
Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management
Tagged channel performance, customer relationship management, data driven marketing, dean harris, Digital Marketing, enterprise crm, key performance indicators, marketing communications, marketing procurement, strategic management, TrinityP3
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Tips for a successful agency search process
Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal … Continue reading
Posted in agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency search, agency search consultant, agency selection, client agency relationships, creative agency, marketing procurement, pitch management, pitch process, stephan argent, strategic management, TrinityP3
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Are payment terms the new advertising agency remuneration negotiation strategy?
Share32 Tweet1 +12 ShareShares 35Since 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had … Continue reading
Nine great ways to ensure you will never get a high performance marketing team
Share122 Tweet +12 ShareShares 124This is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency solutions, high performance marketing, marketing procurement, nathan hodges, process optimisation, raci, stakeholder management, strategic management, structure follows strategy, TrinityP3
Why Every Pitch is a Digital Pitch
Share67 Tweet +11 ShareShares 68This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency search, agency solutions, Collaboration, Digital Marketing, digital pitch, marketing first forum, marketing procurement, pitch process, stephan argent, TrinityP3
Comments Off on Why Every Pitch is a Digital Pitch
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