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Tag Archives: marketing procurement

Don’t just rationalise your advertising agency roster, strategically align it

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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What is included in your advertising agency overhead cost and what is not?

Share Tweet +1 ShareThis is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none … Continue reading

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3 most common concerns marketers have about engaging an advertising production consultant

Share Tweet +1 ShareWe have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially in … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | 2 Comments

How to perform successful surgery on your marketing budget

Share Tweet +1 ShareTwo weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected to … Continue reading

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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

Share Tweet +1 ShareThe recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production consulting … Continue reading

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10 reasons you may need to re-evaluate your agency relationship

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even irreconcilable … Continue reading

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Some potential hidden costs in shooting your television commercials overseas

Share Tweet +1 ShareThis is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for … Continue reading

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Does your consultant know enough about digital marketing to add tangible value?

Share Tweet +1 ShareTrinityP3 has been attending the Adforum Worldwide Consultants Summit in New York for the past few years, as like the other consultants who attend, it is a worthwhile investment in maintaining the latest information on agency global … Continue reading

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The Path to Data Driven Marketing

Share Tweet +1 ShareThis is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has been … Continue reading

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on The Path to Data Driven Marketing

Tips for a successful agency search process

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal with … Continue reading

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Are payment terms the new advertising agency remuneration negotiation strategy?

Share Tweet +1 ShareSince 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had more … Continue reading

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Nine great ways to ensure you will never get a high performance marketing team

Share Tweet +1 ShareThis is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked by … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , | 2 Comments

Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Share Tweet +1 ShareThey say time flies when you are having fun, but the last six months has simply flown by with a really diverse range of projects and problems we have been solving for our clients, both marketing and, … Continue reading

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Does procurement support or manage media these days?

Share Tweet +1 ShareThis is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book I … Continue reading

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Why Every Pitch is a Digital Pitch

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if your … Continue reading

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