10 ways to maximise your ROA (Return On Agency)
With all the emphasis placed on marketing ROI, marketers might benefit from this cheat sheet on how to maximize return on their agency investment.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
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Can marketers, procurement and advertising agencies work together?
There is much concern over the role of procurement in marketing however these findings from ANA indicate these relationships mature over time.
What is the real cost of your customer focused marketing strategy?
Darren Woolley MD of TrinityP3 discusses what typically happens when it is time to measure and assess ROI on a direct marketing (eDM and direct mail) campaign.
Strategic business alignment requires closing the gaps between the CXOs
Again we find the perception is that there is a lack of strategic business alignment between CMOs, CFOs and CEOs. Is the perception real? And what can be done to address this?