Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
There is much concern over the role of procurement in marketing however these findings from ANA indicate these relationships mature over time.
Darren Woolley MD of TrinityP3 discusses what typically happens when it is time to measure and assess ROI on a direct marketing (eDM and direct mail) campaign.
Again we find the perception is that there is a lack of strategic business alignment between CMOs, CFOs and CEOs. Is the perception real? And what can be done to address this?