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Tag Archives: marketing roi
10 ways to maximise your ROA (Return On Agency)
Share33 Tweet +11 ShareShares 34This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment, strategic management
Tagged 360 evaluations, agency relationships, agency remuneration, benchmarking costs, client agency relationships, marketing roi, return on agency, scope of work, success metrics
Comments Off on 10 ways to maximise your ROA (Return On Agency)
Can marketers, procurement and advertising agencies work together?
Share36 Tweet +13 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency performance, ANA financial management conference, cost reduction, innovation, marketing and procurement, marketing roi, process improvement, procurement maturity, success metrics
Comments Off on Can marketers, procurement and advertising agencies work together?
What is the real cost of your customer focused marketing strategy?
Share12 Tweet +12 ShareShares 14A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. … Continue reading
Posted in agency solutions, customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management
Tagged agency solutions, cost of silence, customer relationship management, Darren Woolley, direct marketing, marketing communication, marketing roi, Marketing strategy, return on investment, strategic management, TrinityP3
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Strategic business alignment requires closing the gaps between the CXOs
Share44 Tweet +12 ShareShares 46Our Business Director in Melbourne sent me this article from CFO.com with the headline: Finance vs. Marketing – Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of … Continue reading
Posted in industry news & trends, interesting observations, strategic management
Tagged cfo, CMO, Darren Woolley, marketing management, marketing roi, return on investment, roi measurement, strategic alignment, strategic business alignment, strategic management, TrinityP3
Comments Off on Strategic business alignment requires closing the gaps between the CXOs
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