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Tag Archives: marketing services
How Procurement grades Marketing expenditure strategically
Share41 Tweet +14 Share3Shares 48This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of … Continue reading
Posted in agency remuneration / compensation, industry news & trends, interesting observations, marketing procurement, strategic management
Tagged brand reputation, marketing budget, marketing expenditure, marketing services, Procurement, procurement connected policies, professional procurement, strategic procurement
Comments Off on How Procurement grades Marketing expenditure strategically
Top 10 questions to ask a strategic marketing consultant before you engage them
Share46 Tweet +12 Share8Shares 56Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone … Continue reading
Open tenders are not the best way to select agencies
Share2 Tweet +1 ShareShares 2I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would … Continue reading
Posted in agency search & selection
Tagged Advertising, agency search, agency selection, Closed tender, marketing digital, marketing services, media, Open tender, public relations, sales promotion
Comments Off on Open tenders are not the best way to select agencies
Marketing structural & process mapping & optimisation in Government – Case study
Share Tweet +1 ShareShares 0 Service Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic … Continue reading
Posted in case studies, public sector
Tagged function, local government, Marketing, marketing services, marketing structure, optimisation, process, process improvement
Comments Off on Marketing structural & process mapping & optimisation in Government – Case study
Ten important considerations before an agency should agree to pitch for business
Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
Continue reading
Posted in agency search & selection
Tagged agency selection, Confessions of an Advertising Man, Creative, David Ogilvy, Digital, marketing services, media, pitch, tender
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