Global Marketing
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About The Buyer

THE BUYER is an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Formerly, The Buyer posted weekly blogs on the premier news site for the procurement profession throughout Australasia at PP Online Over 400 postings of ‘The Buyer’s Blog’ are still listed online covering all sorts of procurement related topics and opinions on matters related to professional procurement.

How Procurement grades Marketing expenditure strategically

October 25, 2013

What are the eight benefits of strategic Procurement and how can Marketing use the Kraljic Matrix to manage the segments of their spend?

Top 10 questions to ask a strategic marketing consultant before you engage them

November 21, 2011

Anyone can profess to be a strategic marketing consultant. As part of TrinityP3's agency solutions strategic management series, Darren Woolley gives 10 questions you must ask: