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Tag Archives: marketing services

How Procurement grades Marketing expenditure strategically

Share41 Tweet +14 Share3Shares 48This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of … Continue reading

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Top 10 questions to ask a strategic marketing consultant before you engage them

Share46 Tweet +12 Share8Shares 56Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone … Continue reading

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Open tenders are not the best way to select agencies

Share2 Tweet +1 ShareShares 2I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would … Continue reading

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Marketing structural & process mapping & optimisation in Government – Case study

Share Tweet +1 ShareShares 0 Service Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic … Continue reading

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Ten important considerations before an agency should agree to pitch for business

Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
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