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Tag Archives: marketing strategy consultants

Agency selection for service provider or strategic partner?

Share1 Tweet +1 ShareShares 1There was a recent AdAge article about agencies in the US complaining about procurement run pitches and now it seems that search consultants are a better option. But I am not so sure it is as … Continue reading

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Amazing how business strategy has aligned to the Cluetrain Manifesto

The Cluetrain Manifesto and how it affects strategic business alignment! I have included the 95 Theses here. Read through, it is amazing how business strategy is aligning to this manifesto, but you could argue for some the change is too slow.
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