Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
Once you have made the decision to decouple your advertising production, what do you need to consider to ensure success? Here are 10 key points:
Pam O'Connor asks when is enough, enough? Advertisers need to be mindful of not only what commercial content is run but how many times they run them.
Darren Woolley MD of TrinityP3 discusses what typically happens when it is time to measure and assess ROI on a direct marketing (eDM and direct mail) campaign.
Too often marketing strategy is developed in the simple and complicated. When in actual fact marketing and advertising actually exist in the complex. What do I mean?
Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives:
On the basis that structure follows strategy it is possible to see how an organisation strategically positions marketing by the structure applied. View TrinityP3's presentation here:
Strategic management of marketing requires public relations and advertising to be aligned. Today, many consumers form their impressions of organisations, brands and products through editorial as much as paid advertising.
Strategic management of marketing benefits from the incorporation of scientific method into your test and learn marketing strategy. This can usually be done within your existing marketing budget.
There are many different types of strategy: business, marketing, channel, advertising, pr, channel, media etc. This can be problematic to achieving business strategy alignment.