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Tag Archives: Marketing strategy

What type of marketing management consulting do you need?

Share47 Tweet +13 ShareShares 50This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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10 key considerations when decoupling your television advertising production

Share36 Tweet +111 Share7Shares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Revisiting the fundamentals of Marketing – Back to the future

Share23 Tweet +11 Share4Shares 28This post is by Mahesh Enjeti, a Senior Consultant at TrinityP3. Mahesh has an Honours in Physics and an MBA (with Marketing and Finance as majors) and has spent over three decades in advertising, sales and marketing across … Continue reading

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Thank you is a global phenomenon for marketers

Share55 Tweet +13 ShareShares 58This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | 6 Comments

Of the 3 types of collaboration, which type do you need?

Share22 Tweet +17 Share5Shares 34This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Think back to a meeting when you had a handful of people gathered … Continue reading

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Are you turning people off with the frequency of your Olympic Sponsor TV Ad?

Share8 Tweet +13 ShareShares 11This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified … Continue reading

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What is the real cost of your customer focused marketing strategy?

Share12 Tweet +12 ShareShares 14A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. … Continue reading

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The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising

Share28 Tweet +12 Share3Shares 33My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

Share11 Tweet +12 ShareShares 13Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & … Continue reading

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If structure follows strategy how is marketing strategically positioned in your organisation?

Share19 Tweet +12 ShareShares 21Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and … Continue reading

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The power of aligning public relations and advertising in your marketing strategy

Share36 Tweet +12 Share3Shares 41These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising … Continue reading

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How the scientific method can be used to ‘test and learn’ marketing strategy

Share39 Tweet +12 Share3Shares 44When I was doing my Bachelor of Applied Science at RMIT, our first year included a study unit on the Theory of Science and the Scientific Method. In this unit we read Darwin’s The Origin of … Continue reading

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When strategy gets in the way of business strategy alignment

Share9 Tweet +1 ShareShares 9The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what … Continue reading

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Turning great strategy into great performance

Share1 Tweet +1 ShareShares 1What percentage of the potential of a business strategy do you think CEO believe is delivered during implementation? 90%? 80%? 70%?… A paper from the Harvard Business Review was sent to me by my friend Shawn … Continue reading

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