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Tag Archives: marketing structure

If structure follows strategy how is marketing strategically positioned in your organisation?

Share19 Tweet +12 ShareShares 21Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and … Continue reading

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Marketing structural & process mapping & optimisation in Government – Case study

Share Tweet +1 ShareShares 0 Service Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic … Continue reading

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