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Tag Archives: measure

What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Share Tweet +1 ShareEvalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What … Continue reading

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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Share Tweet +1 ShareMany contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It is … Continue reading

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Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet +1 ShareI have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the marketing … Continue reading

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