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Tag Archives: measurement
Evalu8ing agency relationships in siloed marketing structures
Share Tweet +1 ShareClient Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure … Continue reading
Posted in case studies, Evalu8ing - Relationship Performance Monitoring
Tagged agency relationships, alignment, business silos, Marketing, measurement, multiple stakeholders, organisational alignment, performance improvement, relationship management
Comments Off on Evalu8ing agency relationships in siloed marketing structures
Why self assessment surveys are flawed in client / agency relationships
Share Tweet +1 ShareWhen British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall standard … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged Advertising, agency, Aprais, buyer, Client, Decideware, Evalu8ing, improvement, Marketing, measurement, media, performance, relationship, Self assessment, supplier
Comments Off on Why self assessment surveys are flawed in client / agency relationships
Greening the internet by the Americans?
Share Tweet +1 ShareWhat are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? We had arranged to see a number of companies … Continue reading
Posted in green marketing & sustainability
Tagged advertiser, Advertising, carbon emissions, CO2, environmental, measurement, media, reduction
Comments Off on Greening the internet by the Americans?
The carbon impact of printing. A simple guide
Share Tweet +1 Share1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower carbon … Continue reading
Posted in green marketing & sustainability
Tagged carbon age, carbon footprint, carbon neutral, measurement, paper, print, printer, printing
Comments Off on The carbon impact of printing. A simple guide
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