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Tag Archives: measurement

Evalu8ing agency relationships in siloed marketing structures

Share Tweet +1 ShareClient Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure … Continue reading

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Why self assessment surveys are flawed in client / agency relationships

Share Tweet +1 ShareWhen British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall standard … Continue reading

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Greening the internet by the Americans?

Share Tweet +1 ShareWhat are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? We had arranged to see a number of companies … Continue reading

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The carbon impact of printing. A simple guide

Share Tweet +1 Share1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower carbon … Continue reading

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